Australian Grand Prix Announces New Title Sponsor


The Australian Grand Prix today has announced a new title sponsor, with luxury watch maker Rolex coming on board for the 2013 race.

The race will be known as the ‘Formula 1 Rolex Australian Grand Prix’ and is now under 40 days away from starting the 2013 Formula 1 season. At the races official launch in Melbourne at the Melbourne Icehouse, a spectacular display was on show featuring a two-seater Formula 1 car and other cars taking place over this years race weekend, and saw Victorian Premier Ted Baillieu officially announce the new deal with Rolex.

“This is an incredibly exciting announcement for Melbourne and our state. It highlights the attention and respect Melbourne, as the season opener, commands internationally. There are few sporting events in Australia that have the global visibility of Formula One,” the Premier said. “The Australian Grand Prix is widely regarded as one of the best Formula One events of the year and it is a feature of Victoria’s unrivalled major events calendar.”

Also in attendance was Ron Walker, the chairman of the Australian Grand Prix Corporation, and he was excited for the watch company to be involved in one of Australia’s largest sporting events.

“Rolex aligns its brand with world class events including Wimbledon and the US Open golf, this new agreement reflects the way the world views Melbourne and the 2013 Formula 1 Rolex Australian Grand Prix,” Mr. Walker said.

The Grand Prix Ambassador was also announced, with this year seeing model Chelsea Scanian taking the role.

“It’s an absolute thrill to be chosen, it’s something I was instantly drawn to as it combines two things I’m very passionate about: Melbourne and major events,” she said. “Being able to represent my home town on a global stage gives me the unique opportunity to show the rest of the world why Melbourne is the world’s most liveable city.”

The race weekend officially kicks off on March the 14th and runs over four days. The Qualifying Lap will once again be heading north to Melbourne to cover the Grand Prix for the fourth consecutive year. Tickets are still available, for more information head to


(Image copyright Australian Grand Prix)


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